How 4x4 & Overlanding Makes Money
Last updated: July 2026
Transparency matters to us, so here is the straight version: 4x4 & Overlanding is reader-supported and earns revenue from affiliate links. Those earnings keep the lights on and let us keep every guide free for everyone. They also pay for the ongoing work behind the site: hosting, fresh research, and regularly updating guides when rules, prices or products change. If our guides have helped you, buying through our links costs you nothing extra and is the simplest way to support the site. Thank you.
The most important thing to know
We do not buy, test, or physically install the products we cover. Our rankings are built from aggregated owner reviews, manufacturer specifications and expert consensus gathered from public sources — not first-hand testing. We do not display Amazon star ratings, review counts or prices anywhere on this site (see why on How We Rank) — the current price and rating always live on Amazon, one click away.
Affiliate Links
Many of the product links on this site are affiliate links. When you click one and make a purchase, we may earn a commission — at no additional cost to you. The price you pay is exactly the same.
As an Amazon Associate, I earn from qualifying purchases.
What We Do Not Do
To be unambiguous about it:
- We do not buy, test, bench, or physically handle the products we rank.
- We do not accept payment, free products, or any other consideration in exchange for a favorable ranking, review or placement.
- We do not publish sponsored or paid product placements.
- We do not order our recommendations by commission rate. The product that best fits your needs goes first, full stop.
If any of that ever changes, we will say so plainly on this page and label the affected content.
How We Actually Make Money
Every dollar this site earns comes from affiliate programs — principally the Amazon Associates Program. We do not run display advertising, we do not accept sponsorships, and we do not accept free products in exchange for coverage. If that ever changes, we will say so here first.
How Commissions Work
An affiliate commission is paid by the retailer, not by you, and only when a purchase actually happens. It is typically a small percentage of the sale. We have no way of charging you more, and we never see your payment details — those stay between you and the store. When you shop through our links, the retailer pays us a small cut of a sale you were going to make anyway, and your price is exactly what it would have been otherwise.
Our Commitment To You (And The FTC)
In line with the U.S. Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials (16 CFR Part 255), we disclose our affiliate relationships clearly and conspicuously — at the top of every article, before the first product link. We describe our methodology honestly and we do not claim testing we have not performed. Commissions never change a verdict: if the owner reviews say a product is bad, we say it is bad, even where we would earn a commission on it. Questions about how any specific recommendation is monetised? Reach out through the contact page.
The Short Version
We earn from affiliate links only. It costs you nothing extra. We do not test products — we read the reviews so you do not have to — and no commercial relationship ever changes our verdicts.